Advanced Diploma of Marketing and Communication
Provider:
Course Code:
BSB60520
CRICOS Code:
105348K
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
76-Week
Study Mode:
Full Time
Location:
South Australia (Adelaide)
Course Fee:
$12,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
19 Jan, 30 Mar, 8 Jun, 17 Aug
Course Overview
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design, and execute judgements using wide-ranging technical, creative, conceptual, and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising, or public relations functions of an organisation.
Course Structure
The following 12 units of competency are required:
Core Units
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBMKG621 Develop organisational marketing strategy
- BSBTWK601 Develop and maintain strategic business networks
Elective Units
- BSBLDR601 Lead and manage organisational change
- BSBLDR602 Provide leadership across the organisation
- BSBSTR602 Develop organisational strategies
- BSBMKG627 Execute advertising campaigns
- BSBSTR601 Manage innovation and continuous improvement
- BSBOPS601 Develop and implement business plans
- BSBMKG626 Develop advertising campaigns
- BSBMKG624 Manage market research
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | We do not enrol students under 18 years of age in any of our courses. Students must be 18 years and above at the time of course commencement |
| Minimum Age to Apply | Year 12 equivalent to Australian standards or above and/or Certificate level qualification from Australia |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | Overseas applicants are required to demonstrate English language proficiency by one of the following options: Overall English language tests results: IELTS 5.5, with no band less than 5.0, or equivalent on PTE, CAE or TOEFL iBT. Certificate of completion from an Australian Senior Secondary School Certificate of completion from an Australian Qualification at a Certificate III level or above, within the last two years prior to the application Have completed at least 5 years of study in English medium in one or more of the following countries: Australia, UK, USA, Canada, New Zealand, South Africa, or the Republic of Ireland Upper-Intermediate level certificate from an Australian ELICOS provider All students are also required to undertake an Ironwood Institute Internal English test prior to course commencement. |
Career Opportunities
Job roles and titles vary across different industry sectors. For those with appropriate work experience, knowledge, and skills gained from this Advanced Diploma can help the candidate to take on the following management positions which include but not limited to:
- Account director
- Account planning manager
- Client services director
- Client services executive
- Global, national, or regional marketing manager
- Marketing strategist
(Ironwood Institute does not guarantee an employment outcome, licence, or accreditation at the completion of this qualification).