Diploma of Marketing and Communication

Course Structure

BSB52415 DIPLOMA OF MARKETING AND COMMUNICATION

Course Duration

Total duration: 52 Weeks

Qualification Description

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Unit Code Unit Name

BSBMKG523 Design and develop an integrated marketing communication plan Core

BSBMKG507 Interpret market trends and developments

BSBPMG522 Undertake the project work

BSBMKG506 Plan market research Elective

BSBMKG537 Develop a social media engagement plan

BSBMKG521 Plan and implement sponsorship and event marketing

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

BSBLDR502 Lead and manage effective workplace relationships

BSBFIM501 Manage budgets and financial plans

BSBLDR511 Develop and use emotional intelligence

BSBMKG515 Conduct a marketing audit

Vocational Outcome Account Manager (Advertising), Marketing manager, Marketing team leader, Product manager, Marketing and Communication Manager, Public relations manager

Academic Pathway

Training is delivered in stages which correspond to AQF Levels V. The preferred pathway for a qualification is for students to complete the requirements of the previous level qualification before progressing to the next level – thereby achieving more than one qualification. Applicants without the previous level qualification will be considered if they have relevant qualification and/or vocational experience. We aim to equip our graduates with the necessary skills and knowledge to enable them to successfully satisfy the demands of the workplace.

Course Delivery & Assessment Methods

Delivery and assessment strategies are selected to reflect the nature of the elements and performance criteria of the competency together with the needs and learning style of the participants. Delivery and assessment method includes a blended learning practice including learning management system (Moodle).

Assessment methodology may include but is not limited to: observation, project/ report, case study, role play, exercises, activities; and written/oral tasks including multiple choice, questions and answer, essays, true/false and presentations.

Entry Requirements

Must be 18 years or older.

Must have completed an overseas equivalent of Year 12 (refer to table 1)

Must have either an IELTS score of 5.5 total or above with no band lower than 5.0 (refer to table 2)

Entry to this qualification is limited to those individuals who have completed all core units in BSB42415 Certificate IV in Marketing and Communication

Entry Requirement