Business Management and Marketing Bsc (Hons)
Course Overview
As well as developing the skills and knowledge required for either a career in business administration or as a professional marketer, our business management and marketing degree course will provide you with entrepreneurial skills and understanding that will allow you to start your own business.
If you are passionate about starting your own business, you’ll not only gain the necessary academic knowledge and skills on the course, but you can also receive encouragement and support through the Accelerator. Our Accelerator is a business incubator that helps students make their business dreams a reality by offering mentoring, advice and workshops. Accelerator has supported many successful budding entrepreneurs and can support you with developing any business idea you might have. Through the Accelerator you’ll also get the opportunity to enter our Big Idea Challenge for a chance to win a share of the £30,000 prize to launch your business.
This programme is uniquely comprehensive among business management and marketing courses in the UK. In addition to learning broad marketing skills that apply to the commercial world, the programme also provides you with opportunities to develop new specialist marketing skills to help improve society through the relatively new field of social marketing. If you choose to study this topic, you will learn how to apply the latest marketing techniques to social problems, such as obesity, drink-driving, discrimination and domestic violence. Your lecturers will introduce you to the concepts and history of social marketing based on their own innovative research. Completing this module may give you an advantage when competing for jobs in the public sector.
Course Structure
Digital Business Management and Emerging Technology
Learning Through Organisations
Managing People in Organisations
Practice of Marketing
Principles of Management
Principles of Marketing
Understanding and Managing Data
Understanding the Business and Economic Environment
Consumer Insights
Digital Marketing
International Selling and Negotiation
Leadership in Practice
The Practice of Consultancy
Creating a Winning Business 1
Learning through Work
Consumer PR and Media Relations
Developing Inclusive Organisations
Field Trip
Marketing Communications
Online Fashion Retailing
Sustainability, Business and Responsibility
Consultancy Project
Global Marketing and Sales in the Digital Age
Leading Innovation
Practising Business Strategy (with simulation)
Social Marketing
Artificial Intelligence and Big Data in Business
Brand Management
Communication Theory
Strategic Marketing
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | In addition to the University's standard entry requirements, you should have:
a minimum of grades CCC in three A levels (or a minimum of 96 UCAS points from an equivalent Level 3 qualification, eg BTEC National, OCR Diploma or Advanced Diploma)
English Language and Mathematics GCSEs at grade C/grade 4 or above (or equivalent) If you have relevant qualifications or credit from a similar course it may be possible to enter this course at an advanced stage rather than beginning in the first year. Please note, advanced entry is only available for September start. Please see our information for students applying for advanced entry. To discuss specific qualifications that may make you eligible for advanced entry to this course, please contact courseenquiries@londonmet.ac.uk. Please be aware, the number of examination exemptions could be up to a maximum of nine upon successful completion of corresponding modules. It is your responsibility to ensure you’ve completed the relevant modules to be eligible for examination exemptions with professional bodies such as the ACCA. London Met cannot be held accountable for exemptions if you have not completed the full three-year degree with us. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | To study a degree at London Met, you must be able to demonstrate proficiency in the English language. If you require a Student visa (previously Tier 4) you may need to provide the results of a Secure English Language Test (SELT) such as Academic IELTS. This course requires you to meet our standard requirements. If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require.
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Career Opportunities
On completion of this course you’ll have improved your career opportunities in commercial, third and public sector organisations. The course is the perfect preparation for entry into graduate schemes in business and marketing.
Our business and management graduates have gone on to careers as area managers, assistant management accountants, business, merger and acquisition analysts and directors at organisations such as Amazon, Office Holdings, E Movement and WizzAir.
The Guildhall School of Business and Law has a range of industry-linked postgraduate courses available on a full-time and part-time basis in business management, tourism and events, marketing and fashion, law, human resources and finance banking. These courses would be ideal for postgraduate progression:
International Business Management - MSc
International Business Management with Project Management - MSc
International Trade and Finance - MSc
Marketing - MA
Human Resource Management - MA