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Diploma of Marketing and Communication

Provider:
ILSC Greystone College
Course Code:
BSB50620
CRICOS Code:
104775K
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 12,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
Monthly
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Course Overview

Learn how to design and execute strategic communications and marketing plans and projects to meet business goals.
When you complete the BSB50620 Diploma of Marketing and Communication you’ll be able to demonstrate a range of skills to ensure that marketing functions are conducted effectively in an organisation or business. This qualification builds your skills for the workplace. It prepares you to take responsibility for the work of other staff and lead teams and individuals in full-time marketing roles, as well as for an organisation’s marketing activities.

Course Structure

The following 12 units of competency must be completed to attain this qualification:

  1. BSBMKG541 Identify and evaluate marketing opportunities
  2. BSBMKG542 Establish and monitor the marketing mix
  3. BSBMKG552 Design and develop marketing communication plans
  4. BSBMKG555 Write persuasive copy
  5. BSBPMG430 Undertake project work
  6. BSBMKG546 Develop social media engagement plans
  7. BSBMKG547 Develop strategies to monetise digital engagement
  8. BSBMKG548 Forecast international market and business needs
  9. BSBCMM511 Communicate with influence
  10. BSBCRT512 Originate and develop concepts
  11. BSBDAT501 Analyse data
  12. BSBMKG544 Plan and monitor direct marketing activities

Entry Requirement

Admission Requirements
Academic Entry Requirements Entry to this qualification is limited to those who:
  • Have completed BSB42415 Certificate IV in Marketing and Communication
or
  • Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
  • Have two years equivalent full-time relevant work experience.
Language Requirement
English Language Requirements
Intermediate 3

Career Opportunities

Potential employment opportunities:

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader 


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