MSc Digital Marketing (UCA)
Course Overview
As a truly global institution, BSBI is constantly striving to bring new opportunities and challenges to its students. Our mission is to help you grow in your studies and career. Thus, in this course you will learn through a practical and interactive teaching approach, discussing pioneering changes while developing your understanding of digital marketing concepts.
Course Structure
Teaching takes place Monday to Saturdays, during morning, afternoon, or evening sessions.
The modules of this programme are offered and delivered 100% on campus. Students will also have additional access to course and reading materials via the University for the Creative Arts platform.
Modules
Strategic Marketing Management
Digital Marketing Communications
Consumer Behaviour
Cross-cultural Management
Project Management and Leadership
Global Marketing Management
Study Methods
Research Methodology
German Language studies
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | Students must be 21 years of age or older.
|
| Academic Entry Requirements | trong undergraduate degree from a recognised university.
If you do not meet the academic requirements, you may be assessed on relevant work experience. You must have at least 3 years of management experience. |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | Official Score of 5.0 with no less than 4.5 in any component. |
| PTE Score (Minimum) | Official score of 46 with min 41 in each component. |
| CAE Score (Minimum) | Official score of 162 with min 162 in each component. |
Career Opportunities
After completing all five courses, students emerge with a versatile skillset ready to tackle real-world challenges across SEO, paid advertising, analytics and diverse marketing channels:
Search Engine Optimisation (SEO) Essentials
Search Engine Marketing (SEM) Essentials
Pay-Per-Click Advertising (PPC) Essentials
Digital Advertising Fundamentals
Google Analytics Essentials