MSc Digital Marketing (UCA)
Course Overview
This programme combines modern management skills with advanced digital marketing knowledge. It prepares students to lead businesses in a digital world by teaching digital marketing strategy, branding, customer experience, organisational strategy, and data-driven decision making. The course includes real-world projects, industry-aligned content, and an option for a 6-month career practice (internship) in the 18-month route.
Course Structure
Course Structure / What You Will Study (Modules)
Based on BPP’s module breakdown:
BPP - Building Careers Through Education
Term Modules
Term 1 - Leading Through Digital Change (15 credits)
- Managing Customer Experience (15 credits)
- Principles of Management (30 credits)
Term 2 - Organisational Strategy & Sustainability (15 credits)
- Consultancy Project Proposal (15 credits)
- Digital Marketing Strategy (30 credits)
Term 3 - Digital Branding & Communication (30 credits)
- Business Consultancy Project (30 credits)
- Plus PDP if on 18-month track (Professional Development Planning)
Duration & Study Mode
Full-time: 12 months for the standard MSc.
BPP - Building Careers Through Education
With PDP (Professional Development Planning): 18 months.
BPP - Building Careers Through Education
Study Methods: Face-to-face learning, with online support and digital materials.
BPP - Building Careers Through Education
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Direct and PDP Programs: Min 60% in 3 years bachelors degree. Min 55% in 4 years bachelors degree 2018 pass out extended masters program entry requirements Min 45% - 54.5% in Bachelors Degree 4 years degree required 2019 pass out onwards |
Career Opportunities
Career Opportunities
- Digital Marketing Manager
- Social Media Manager
- Marketing Executive / Marketing Manager
- Brand Manager
- SEO / SEM Specialist
- Content Marketing Specialist
- Digital Campaign Strategist
- E-commerce Manager
- Data & Marketing Analyst
- Product Manager
- Business Development Manager
- Management Consultant
- Customer Experience Manager
Internship or Work Placements
Yes, BPP University offers internship opportunities for MSc Management with Digital Marketing ONLY in the 18-month PDP route.
You get a 6-month career practice period where you can do:
Paid or unpaid work placements
Virtual internships
Employer-led projects
Volunteering
BPP’s employability team helps with CV, interviews, and securing opportunities.