Educonnect

Advanced Diploma of Digital Marketing

Provider:
Australian College of Business Intelligence (ACBI)
Course Code:
10787NAT
CRICOS Code:
0100514
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Sydney, New South Wales, Australia
Course Fees:
AUD 20,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
8 intakes per year
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Course Overview

With a significant importance of digital marketing to the success of a business within today’s technological landscape, this Advanced Diploma of Digital Marketing will provide its graduates with the critical skills needed to tailor their career towards a digital future.
By undertaking this course, students will refine their skills within the digital landscape by deepening their knowledge of analytical tools such as Google Analytics
They will develop a thorough understanding of the processes involved in planning, designing and executing marketing campaigns that are applicable across multiple channels such as paid search platforms (SEM), display advertising avenues, strategic, automated email distribution messages, and a variety of social media platforms.

Course Structure

The following units will be taught:

  1. DGMMED002 Plan and conduct marketing through social media
  2. DGMANA001 Use web analytics tools to gather data on marketing performance
  3. DGMSEO001 Build and implement a search engine optimisation strategy
  4. DGMSEM001 Create and manage paid search campaigns
  5. DGMMED001 Plan and conduct email marketing
  6. DGMCON001 Develop and implement a content strategy for digital publication
  7. DGMMED003 Build and conduct display and video advertising
  8. DGMWEB001 Optimise a website within a digital marketing strategy
  9. SIRXMKT007 Develop a digital marketing plan
  10. FNSORG501 Develop and manage a budget

Entry Requirement

Admission Requirements
Academic Entry Requirements
To enter this qualification, individuals must provide evidence of knowledge of:

marketing principles and concepts;

digital media platforms and software;

digital marketing ;

To demonstrate this, individuals must have completed a formal course of study or a minimum of one year’s employment in the field of sales and marketing, digital media and social media marketing or related field;

Students should be able to read and write English at approximately year 12 level in order to be able to assimilate the information provided in the program, to read complex instructions and to write competently and accurately.
Minimum Age to Apply Be aged over 18
Language Requirement
IELTS Score (Minimum)
English language test such as IELTS 5.5 – or equivalent

Career Opportunities

  • Digital Marketing Manager
  • Head Advisor in Digital Marketing
  • Digital Marketing Specialist
  • Digital Marketing Strategist
  • SEO coordinator
  • SEM coordinator
  • Social media manager
  • Account Executive – Digital Marketing 

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