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Advanced Diploma of Marketing and Communication

Provider:
Canberra College of Management and Technology (CCMT)
Course Code:
BSB60520
CRICOS Code:
112997G
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Location:
Surry Hills, New South Wales, Australia
Course Fees:
AUD 18,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
January, February, April, May, July, August, October, November
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Course Overview

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Course Structure

The BSB60520 Advanced Diploma of Marketing and Communication requires the completion of the following 12 units of competency:

Core Units

  1. BSBMKG621 Develop organisational marketing strategy
  2. BSBMKG622 Manage organisational marketing processes
  3. BSBMKG623 Develop marketing plans
  4. BSBTWK601 Develop and maintain strategic business networks

Elective Units

  1. BSBMKG624 Manage market research
  2. BSBMKG626 Develop advertising campaigns
  3. BSBCRT512 Originate and develop concepts
  4. BSBCRT611 Apply critical thinking for complex problem solving
  5. BSBLDR601 Lead and manage organisational change
  6. BSBOPS601 Develop and implement business plans
  7. BSBLDR522 Manage people performance
  8. BSBLDR602 Provide leadership across the organisation

Entry Requirement

Admission Requirements
Academic Entry Requirements

Must hold a BSB50620 Diploma of Marketing and Communication; or successful completion of the core units; or have four years equivalent full-time relevant work experience.
Minimum Age to Apply Must be 18 years of age or older at the time of submission of application.

Language Requirement
IELTS Score (Minimum) Must submit results of IELTS with at least 5.5 overall score, or equivalent results in other English proficiency tests like PTE, TOEFL, etc. 

Career Opportunities

Students who complete this course may be able to seek employment in a range of roles such as:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

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