Advanced Diploma of Marketing and Communication
Course Overview
Course Structure
The Advanced Diploma of Marketing and Communication course structure includes 12 units of competency as follows:
3 core units
9 elective units
BSBMKG621 Develop organisational marketing strategy
BSBMKG623 Develop marketing plans
BSBCRT611 Apply critical thinking for complex problem solving
BSBLDR601 Lead and manage organisational change
BSBOPS601 Develop and implement business plans
BSBMKG626 Develop advertising campaigns
BSBTEC601 Review organisational digital strategy
BSBTWK601 Develop and maintain strategic business networks
BSBSTR601 Manage innovation and continuous improvement
BSBDAT501 Analyse data
BSBMKG625 Implement and manage international marketing programs
BSBMKG622 Manage organisational marketing processes
BSBTEC501 Develop and implement an e-commerce strategy
DELIVERY STRUCTURE – A BLENDED MIX OF CLASSROOM AND ONLINE
The course is offered in a blended mode of delivery and assessment. This means students are required to attend 15 hours face-to-face full-time classroom study plus complete 5 hours of structured online learning every week.
The course is provided through the Mercury Colleges ELearn platform. Your teachers deliver lectures and tutorials face to face on campus plus students are to complete weekly study online through ELearn. Progress is tracked for every student.
ASSESSMENT STRUCTURE
The students access the assessments through ELearn.
Assessment methods include:
• Demonstrations
• Presentations
• Class Tests
• Projects
• Written Reports
• Financial Calculations
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | International students must be over eighteen years old. |
| Academic Entry Requirements | This course requires completion of 5 core units from the BSB50620 Diploma of Marketing and Communications. Mercury College expects international students to complete the full Diploma level qualification prior to commencing the Advanced Diploma level.
Academic General Requirements:
Successful completion of Year 12 or equivalent |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | IELTS 5.5 overall (no less than 5.0 in each band) or equivalent test result, or General English / EAP at the Upper Intermediate level from an approved ELICOS provider |
Career Opportunities
Graduates may work in the following occupations:
Marketing director
Marketing strategy manager
International marketing director
Specialist marketing and communications project leader