Advanced Diploma of Marketing and Communication

Provider:
International College of Melbourne (ICM)
Course Code:
BSB60520
CRICOS Code:
107406M
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Location:
Victoria (Melbourne)
Course Fee:
$18,000 Per Course
Delivery Mode:
On Campus
Target:
Domestic, International
Intake:
Monthly

Course Overview

This qualification reflects the role of individuals who provide leadership and
strategic direction in the marketing and communications activities of an
organisations. They analyses, design and execute judgements using wideranging technical, creative, conceptual and managerial competencies. Their
knowledge base may be highly specialized or broad within the marketing and
communications field. Typically, they are accountable for group outcomes and
the overall performance of the marketing and communication, advertising or
public relations functions of an organisations.

Course Structure

Please see the following link.

https://icm.edu.au/wp-content/uploads/2021/11/BSB60520_Advanced-Diploma-of-Marketing-and-Communication_Brochure.pdf


Entry Requirement

Admission Requirements
Minimum Age to Apply
All students must be aged 18 years or over at the time of applying for admission to the Institute.
Academic Entry Requirements
Entry to this qualification is limited to those individuals who:
- have completed all core units in BSB50620 Diploma of Marketing and Communication as per
training.gov.au
Ref: https://training.gov.au/Training/Details/BSB60520
• Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12
qualification is required for entry into this course.
• Relevant work experience will be acknowledged and taken into consideration.
Language Requirement
IELTS Score (Minimum)
We accept the admission to the students if they qualify in ANYONE (1) of the
following:
• IELTS overall band of 5.5
• TOEFL iBT test score band of 46 equivalent or above; Refer:
http://www.ets.org/toefl/ibt/about
• PTE Academic band score 42 equivalent or above; Refer:
https://pearsonpte.com/the-test
• Cambridge English Advanced (CAE) test score band of 47 equivalent or above; Refer:
http://www.cambridgeenglish.org/exams-and-tests/advanced/
• OET score band “C” Pass equivalent or above;
Refer: https://www.occupationalenglishtest.org/test-information/resultsassessment/
• Completion of a full-time studies in Australia towards a Certificate IV or above
• Satisfactory completion of the ESL course / English language course or satisfactory completion
of 10-20 weeks ELICOS from a National ELT Accreditation Scheme (NEAS)Accredited English
Institution with an IELTS score of 5.0.
• OR Any other form which satisfies the Institution during their pre-enrolment interview

Identify the Language Literacy and Numeracy (LLN) needs of the students:
LLN test is available at https://icm.quiz.lln.training/. ICM Training and Assessment is
committed to supporting all our students in successfully completing their selected course of
study. National research consistently indicates that many students will require some level of LLN
support. As such, we recognise that we have a responsibility to understand each student’s
unique LLN needs. Our desire is to identify any LLN needs that students may have as a student
and to assist them in reducing the impact this may have on their studies with ICM. Therefore,
we ask the students to either to opt in or opt out of an LLN assessment, which will help us to
determining how best to assist the students. Students shall select one of the following two
options.
☐ Option 1: I appreciate that ICM is interested in my LLN capabilities, however I affirm that
I do not require any assistance with LLN for the course I am choosing to undertake.
☐ Option 2: I am unsure if my LLN capabilities are sufficient for the level of study I am
undertaking; therefore, I elect to submit the completed LLN assessment to ICM for
assessment.

Career Opportunities

Pathways into the qualification Individuals shall enter BSB60520 - Advanced Diploma of Marketing and

Communication by satisfying the admission requirements. Pathways from the qualification After achieving

BSB60520 - Advanced Diploma of Marketing and Communication, individuals could progress to higher

studies. Any alternative unit selection will need to be approved by the CEO and will be suitably documented

with alternative Training and Assessment Strategy depicting the alternative units. The outcome for this

qualification is either the BSB60520 - Advanced Diploma of Marketing and Communication or, should the

participant depart the course before it has been completed, a Statement of Attainment for the units in

which competency has been demonstrated.

Note: This RTO may not offer all qualifications listed above in possible

pathways Employment Pathways

Graduates at this level will have specialized knowledge and skills for skilled/paraprofessional work and/or

further learning.

• Account manager

• Account planning manager

• Client services manager

• Client services executive

• Global, national or regional marketing manager

• Marketing strategist

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