Advanced Diploma of Marketing and Communication
Provider:
Course Code:
BSB60520
CRICOS Code:
106200M
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Location:
New South Wales (Sydney)
Course Fee:
$7,800 - $9,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
4 intakes per year
Course Overview
This course will provide you with the skills and knowledge to provide leadership and strategic direction in the marketing activities of an organisation. This will include being able to analyse, design, and execute judgments using wide-ranging technical, creative, conceptual, and managerial competencies. You may decide to become highly specialized or keep your skill-set broad within the marketing field. Upon graduation you may find yourself accountable for group outcomes and for the overall performance of the marketing function of an organisation.
Course Structure
The following units will be taught:
- BSBMKG625 • Implement and manage international marketing programs
- BSBMKG623 • Develop marketing plans
- BSBSTR601 • Manage innovation and continuous improvement
- BSBLDR601 • Lead and manage organisational change
- BSBMKG621 • Develop organisational marketing strategy
- BSBMKG622 • Manage organisational marketing processes
- BSBTWK601 • Develop and maintain strategic business networks
- BSBLDR602 • Provide leadership across the organisation
- BSBMKG626 • Develop advertising campaigns
- BSBMKG627 • Execute advertising campaigns
- BSBOPS601 • Develop and implement business plans
- BSBFIN601 • Manage organisational finances
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Successful completion of all core units in BSB52415 Diploma of Marketing and Communication |
| Minimum Age to Apply | Must be at least 18 years of age at course commencement |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | International learners must demonstrate they hold an IELTS 5.5 with no skills band less than 5 or equivalent |
Career Opportunities
- Marketing Director
- Marketing Strategist
- National, regional, or global
- Marketing Manager