Advanced Diploma of Digital Marketing

Provider:
Australian College of Business Intelligence (ACBI)
Course Code:
10787NAT
CRICOS Code:
0100514
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
New South Wales
Course Fee:
Send Enquiry
Delivery Mode:
On Campus,Online Delivery,Blended Delivery
Target:
Domestic,International

Course Overview

This Advanced Diploma of Digital Marketing aims to provide graduates with knowledge and skills in digital marketing required to perform the following functions associated with roles such as Digital Marketing Manager or Digital Marketing Strategist:

Review and evaluate the existing business, operational and marketing strategies and their applicability to digital marketing;

Understand the benefits of each digital marketing platform and how to utilize these platforms to the benefit of the organisation;

Analyse and interpret an organisation’s vision, mission, values and objectives, and effectively apply this to the digital marketing strategy;

Engage with internal and external stakeholders and tailor the digital marketing strategy to these individuals;

Write and develop content for digital publication that is consistent with the organisation’s brand identity and marketing objectives;

Manage the business’ digital profiles effectively to increase brand awareness and generate revenue;

Use key performance indicators to monitor and improve overall digital marketing effectiveness, ensuring activity, quality, cost, and time requirements are met;

Manage a team to develop a comprehensive digital marketing strategy, implementation plan and strategic review process;

Lead a digital marketing team and present to stakeholders the key learning from the strategy and implementation.

Entry Requirement

Admission Requirements
Academic Entry Requirements Skills Assessment
Minimum Age to Apply Be aged over 18
Language Requirement
IELTS Score (Minimum) English language test such as IELTS 5.5 – or equivalent

Career Opportunities

  • SEO and SEM Specialist
  • Content Strategist
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Data Analysts  
  • Email Marketing Specialist 

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