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Advanced Diploma of Marketing and Communication

Provider:
Business Institute of Australia (BIA)
Course Code:
BSB60520
CRICOS Code:
105367G
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Location:
New South Wales (Haymarket)
Course Fee:
$6,875 - $8,250 Per Course
Delivery Mode:
On Campus, Online Delivery, Blended Delivery
Target:
Domestic, International
Intake:
4 Intakes per year
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Course Overview

This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course Structure

This qualification is made up of 12 units of competency (4 core units and 8 elective units).

DELIVERY MODE

  • Classroom
  • Blended (onshore international students/domestic students)
  • Online (offshore students/domestic students)

Entry Requirement

Admission Requirements
Minimum Age to Apply Be 18 years of age or over
Academic Entry Requirements
Have completed Year 12 or its equivalent with suitable English language skills.

Have completed the following units (or equivalent competencies):
– BSBMKG541 Identify and evaluate marketing opportunities;
– BSBMKG542 Establish and monitor the marketing mix;
– BSBMKG552 Design and develop marketing communication plans;
– BSBMKG555 Write persuasive copy; and
– BSBPMG430 Undertake project work.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
Or
Have four years equivalent full-time relevant work experience.
Language Requirement
English Language Requirements International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Career Opportunities

Job roles and titles may vary across different industry sectors. Upon successful completion of BSB61315, a person could seek employment opportunities in various business and commercial enterprises as:

  • Communications Lead
  • Advertising Lead
  • Public Relations Manager

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