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Diploma of Social Media Marketing

Provider:
Keystone College of Business and Technology (KCBT)
Course Code:
10904NAT
CRICOS Code:
105441B
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Western Australia (Perth)
Course Fee:
$6,500 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
January, February, March, May, June, August, September, November, December
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Course Overview

The Diploma of Social Media Marketing is comprehensive and highly practical, giving you the tools you need to create, implement and run social media campaigns with confidence. In addition, you will develop skills in other related areas in marketing such as content marketing and project management.
Covering an end-to end education in social media marketing and aligning to the typical social media marketing process, you will learn

  • Paid social media advertising
  • Content creation and design
  • How to develop an effective social media strategy
  • Personal brand marketing
  • Social media conversion strategies
  • Organic social media marketing

Course Structure

This qualification has a total of 9 units of competency consisting of 6 core units and 3 elective units

  1. NAT1094001 Plan, implement and manage content marketing
  2. NAT1094002 Plan, conduct and optimize organic social media marketing
  3. NAT1094003 Plan, manage and optimize paid social media advertising
  4. NAT1094004 Establish, build and leverage a personal brand on social media
  5. NAT1094005 Plan, implement and manage social media conversion strategies
  6. SIRXMKT006 Develop a social media strategy
  7. BSBMKG552 Design and develop marketing communication plans
  8. BSBPMG430 Undertake project work
  9. BSBMKG542 Establish and monitor the marketing mix

Entry Requirement

Admission Requirements
Academic Entry Requirements Completed Year 12 (or equivalent)
Minimum Age to Apply Must be 18 years of age or over
Language Requirement
English Language Requirements
Minimum 5.5 IELTS or PTE 42 score and above or equivalent or KCBT placement test.

Career Opportunities

Employment opportunities resulting from the completion of this course may include following job roles:

  • Social Media Manager
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media Community Manager
  • Marketing Specialist

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