This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
To gain Advanced Diploma of Marketing and Communication (BSB60520). You must successfully complete all the following units:
Admission Requirements | |
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Academic Entry Requirements | Entry to this qualification is limited to those who: Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBMKG552 Design and develop marketing communication plans BSBMKG555 Write persuasive copy BSBPMG430 Undertake project work Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience. Year 12 or equivalent |
Minimum Age to Apply | Over 18 years old at the time of enrolment |
Language Requirement | |
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IELTS Score (Minimum) | Minimum IELTS 5.5 or equivalent or an English proficiency of Upper-Intermediate level or above from any ASQA or NEAS accredited ELICOS provider. |