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Diploma of Marketing and Communication

Provider:
Australis Institute of Technology and Education (AITE)
Course Code:
BSB50620
CRICOS Code:
111071F
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
New South Wales (Parramatta)
Course Fee:
$6,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
Jan, Feb, Apr, May, Jul, Aug, Oct, Nov
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Course Overview

This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

Course Structure

The following 12 units of competency must be completed to achieve this qualification:

    Core Units

    1. BSBMKG555- Write persuasive copy
    2. BSBPMG430- Undertake Project Work
    3. BSBMKG552- Design and develop marketing communication plans
    4. BSBMKG542 - Establish and monitor the marketing mix
    5. BSBMKG541 - Identify and evaluate marketing opportunities

    Elective Units:

    1. BSBMKG543- Plan and Interpret market research
    2. BSBMKG545- Conduct Marketing Audits
    3. BSBCMM511 - Communicate with influence
    4. BSBOPS504 - Manage business risk
    5. BSBOPS505 - Manage organisational customer service
    6. BSBPEF501 - Manage personal and professional development
    7. BSBMKG544 - Plan and monitor direct marketing activities

    Entry Requirement

    Admission Requirements
    Academic Entry Requirements Successful completion of Certificate IV qualification or higher

    In addition, students should have basic computer and MS Office skills (Word, Excel and Power Point)
    Minimum Age to Apply Minimum 18 years of age at the time of commencement

    Language Requirement
    IELTS Score (Minimum) Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent

    Career Opportunities

    Possible job titles include:

    • marketing manager
    • marketing team leader
    • product manager

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