Educonnect

Advanced Diploma of Marketing and Communication

Provider:
Australis Institute of Technology and Education (AITE)
Course Code:
BSB60520
CRICOS Code:
111072E
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Queensland (Cairns – Palm Court)
Course Fee:
$6,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
Jan, Feb, Apr, May, Jul, Aug, Oct, Nov
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Course Overview

This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

Course Structure

The following 12 units of competency must be completed to achieve this qualification:

Core Units:

  1. BSBTWK601 -Develop and maintain strategic business networks
  2. BSBMKG622 - Manage organisational marketing process
  3. BSBMKG621- Develop organisational marketing strategy
  4. BSBMKG623 - Develop marketing plans

Elective Units:

  1. BSBMKG624 - Manage market research
  2. BSBMKG626 - Develop advertising campaigns
  3. BSBCRT611- Apply critical thinking for complex problem solving
  4. BSBSTR601- Manage innovation and continuous improvement
  5. BSBTEC601- Review organisational digital strategy
  6. BSBOPS601 - Develop and implement business plan
  7. BSBLDR601- Lead and manage organisational change
  8. BSBCRT512 - Originate and develop concepts

Entry Requirement

Admission Requirements
Academic Entry Requirements Successful completion of Diploma of Marketing and Communication qualification
In addition students should have basic computer and MS Office skills (Word, Excel and Power Point)
Minimum Age to Apply Minimum 18 years of age at the time of commencement

Language Requirement
IELTS Score (Minimum) Minimum IELTS score of 5.5 or PTE score of 42 or its equivalent.

Career Opportunities

This qualification provides a pathway to work in a senior managerial roll within various Business settings. Possible job titles include:

  • marketing director
  • national, regional or global marketing manager

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