Educonnect

Advanced Diploma of Marketing and Communication

Provider:
Swan Institute Australia
Course Code:
BSB60520
CRICOS Code:
110311C
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Melbourne, Victoria, Australia
Course Fees:
AUD 9,500 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

Having this qualification gives you the tools to direct group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation. You will be providing highly professional leadership and support strategic direction in the marketing and communications activities of an organisation. ?You could work in a full-time marketing role, mainly within a high position being responsible for an organisation's marketing department in addition to other duties and communication to directors or stakeholders.?

Course Structure

This course consists of 12 units of competence with 4 core unit and 8 elective units as listed below:

Core Units

  1. BSBMKG621 Develop organisational marketing strategy​
  2. BSBMKG622 Manage organisational marketing processes
  3. BSBMKG623 Develop marketing plans
  4. BSBTWK601 Develop and maintain strategic business networks

Elective Units

  1. BSBMKG624 Manage market research
  2. BSBMKG628 Lead organisational public relations
  3. BSBLDR601 Lead and manage organisational change
  4. BSBSTR601 Manage innovation and continuous improvement
  5. BSBCRT512 Originate and develop concepts
  6. BSBCRT611 Apply critical thinking for complex problem solving
  7. BSBFIN501 Manage budgets and financial plans
  8. BSBLDR601 Lead and manage organisational change

Entry Requirement

Admission Requirements
Academic Entry Requirements This course requires successful completion of BSB52415 Diploma of Marketing and Communication or equivalent.
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential career opportunities include:

  • Client Services Executive
  • Marketing Director
  • Advertising Account Director
  • Client Services Director
  • Marketing Strategist
  • Advertising Account Planning Manager
  • Marketing Manager

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