Educonnect

Certificate IV in Marketing and Communication

Provider:
Swan Institute Australia
Course Code:
BSB40820
CRICOS Code:
110309H
Qualification Level:
Certificate
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Melbourne, Victoria, Australia
Course Fees:
AUD 9,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

With the current fast pacing world, Marketing is becoming a new must in any company and/or industry; by undertaking this qualification, you will be able to use well developed marketing and communication skills in the workplace such as social media, email marketing, field and event marketing, market research, branding, content marketing, among others.
This qualification will allow you to get full-time marketing roles, as well as those who are responsible for an organisation's marketing or communication. You will provide solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Structure

This course consists of 12 units of competence with 6 core unit and 6 elective units as listed below:

Core Units

  1. BSBCMM411 Make Presentations
  2. BSBCRT412 Articulate, present and debate ideas
  3. BSBMKG433 Undertake marketing activities
  4. BSBMKG435 Analyse consumer behaviour
  5. BSBMKG439 Develop and apply knowledge of communication industry
  6. BSBWRT411 Write complex documents

Elective Units

  1. BSBMKG434 Promote products and services
  2. BSBMKG440 Apply marketing communication across a convergent industry
  3. BSBCRT413 Collaborate in creative processes
  4. BSBTEC303 Create electronic presentations
  5. BSBMKG442 Conduct e-marketing communications
  6. BSBMKG437 Create and optimise digital media

Entry Requirement

Admission Requirements
Academic Entry Requirements This course requires successful completion of year 10 or an equivalent qualification. 
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential career opportunities include:

  • Media Planner
  • Community Relations Team Leader
  • Direct Marketing Officer
  • Assistant Advertising Account Planner
  • Public Relations Officer
  • Sales Administrator

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