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Diploma of Marketing and Communication

Provider:
Australian Institute of Language and Further Education (AILFE)
Course Code:
BSB50620
CRICOS Code:
105496J
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Perth, Western Australia, Australia
Course Fees:
AUD 9,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
Website:
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Course Overview

This qualification reflects the role of individuals who use a sound of theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
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If you're already working full-time in a marketing team and want to take your career to the next level, this course can provide you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

Course Structure

This qualification consists of the following 12 units of competency:

Core Units

  1. BSBMKG541 Identify and evaluate marketing opportunities
  2. BSBMKG542 Establish and monitor the marketing mix
  3. BSBMKG552 Design and develop marketing communication plans
  4. BSBMKG555 Write persuasive copy
  5. BSBPMG430 Undertake project work

Elective Units

  1. BSBMKG548 Forecast international market and business needs
  2. BSBMKG550 Promote products and services to international markets
  3. BSBMKG544 Plan and monitor direct marketing activities
  4. BSBOPS505 Manage organisational customer service
  5. BSBSTR501 Establish innovative work environments
  6. BSBMKG435 Anaylse consumer behaviour
  7. BSBMKG439 Develop and apply knowledge of communications industry

Entry Requirement

Admission Requirements
Academic Entry Requirements Direct entry to this course requires the completion of Certificate IV in Marketing and Communication or equivalent qualification. 
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential employment opportunities include:

  • Marketing Officer
  • Marketing Manager
  • Digital Marketing Strategist
  • Public Relations Manager

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