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Diploma of Marketing and Communication

Provider:
Swan Institute Australia
Course Code:
BSB50620
CRICOS Code:
110310D
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
Melbourne, Victoria, Australia
Course Fees:
AUD 9,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
January, April, July, October
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Course Overview

At the Diploma level you can expect to gain the responsibility for the work of other staff and lead teams using a sound knowledge based in marketing and communication, demonstrating a range of skills to ensure that functions are effectively conducted in an organisation or specific department.?At the same time, this qualification could take your career to the next level, by providing you with the training needed to create marketing and advertising opportunities that can produce successful outcomes.

Course Structure

This course consists of 12 units of competence with 5 core unit and 7 elective units as listed below:

Core Units

  1. BSBMKG541 Identify and evaluate marketing opportunities
  2. BSBMKG542 Establish and monitor the marketing mix
  3. BSBMKG552 Design and develop marketing communication plans
  4. BSBMKG555 Write persuasive copy
  5. BSBPMG430 Undertake project work

Elective Units

  1. BSBMKG548 Forecast international market and business needs
  2. BSBMKG550 Promote products and services to international markets
  3. BSBMKG544 Plan and monitor direct marketing activities
  4. BSBOPS505 Manage organisational customer service
  5. BSBSTR501 Establish innovative work environments
  6. BSBDAT501 Analyse data
  7. BSBFIN501 Manage budgets and financial plans

Entry Requirement

Admission Requirements
Academic Entry Requirements This course requires successful completion of BSB42415 Certificate IV in Marketing and Communication or equivalent.
Language Requirement
IELTS Score (Minimum) International students must have a minimum overall band of IELTS 5.5 or equivalent.

Career Opportunities

Potential career opportunities include:

  • Sales Manager
  • Product Manager
  • Public Relations Manager
  • Marketing Manager
  • Campaign Manager
  • Marketing Coordinator
  • Marketing Team Leader

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