Diploma of Marketing and Communication

Provider:

Abbey College Australia

Course Code:

ACA-BSB50620

CRICOS Code:

103690A

Qualification Level:

Diploma

Course Area:

Management and Commerce

Duration:

52-Week

Study Mode:

Full Time

Location:

Haymarket, New South Wales, Australia

Course Fees:

AUD 8,000 Per Course

Delivery Mode:

On Campus

Target:

International

Intake:

Compare

Enquire Apply

Course Structure

BSBPMG430 Undertake project work
BSBPEF501 Manage personal and professional development
BSBMKG555 Write persuasive copy
BSBMKG551 Create multiplatform advertisements for mass media
BSBMKG549 Profile and analyse consumer behaviour for international markets
BSBMKG545 Conduct marketing audits
BSBMKG543 Plan and interpret market research
BSBMKG552 Design and develop marketing communication plans
BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG542 Establish and monitor the marketing mix
BSBMKG546 Develop social media engagement plans
BSBOPS505 Manage organisational customer service

Entry Requirement

Admission Requirements
Minimum Age to Apply	18 years old or above to apply for this course
Academic Entry Requirements	Have completed BSB42415 Certificate IV in Marketing and Communication OR Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR Have two years equivalent full-time relevant work experience Confidence in modifying, saving and uploading documents across the Microsoft Office suite, such as Excel spreadsheets and word documents. Access to computer and the internet. Satisfactory completed Year 12 of secondary education or its equivalent.

Admission Requirements

Minimum Age to Apply

18 years old or above to apply for this course

Academic Entry Requirements

Have completed BSB42415 Certificate IV in Marketing and Communication OR Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent. OR
Have two years equivalent full-time relevant work experience
Confidence in modifying, saving and uploading documents across the Microsoft Office suite, such as Excel spreadsheets and word documents.
Access to computer and the internet.
Satisfactory completed Year 12 of secondary education or its equivalent.

Language Requirement
IELTS Score (Minimum)	Overall IELTS score of 5.5 or equivalent OR Pass an Abbey College Australia’s entry test designed to assess the level of English proficiency.

Career Opportunities

With relevant working experience graduates of BSB50620 – Diploma of Marketing and Communication course may gain employ- ment in the management and commerce field job roles including:

Sales Manager
Product Manager
Public Relations Manager
Marketing Manager
Campaign Manager
Marketing Coordinator
Marketing Team Leader

Diploma of Marketing and Communication

Course Structure

Entry Requirement

Career Opportunities

Related courses

Document Preview