Diploma of Marketing and Communication
Provider:
Course Code:
BSB50620
CRICOS Code:
106197A
Qualification Level:
Diploma
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Location:
New South Wales (Sydney)
Course Fee:
$5,200 - $6,000 Per Course
Delivery Mode:
Blended Delivery
Target:
International
Intake:
4 intakes per year
Course Overview
Our Diploma of Marketing & Communication gives you the skills and the know-how to engage and influence valuable customers, develop brand loyalty, and execute strategic marketing campaigns. This program has been specifically designed to provide graduates with a broad base of generalist marketing knowledge and skills suitable both for entry-level employment in marketing roles and/or as a platform for further specialized study.
Course Structure
The following units will be taught:
- BSBMKG542 • Establish and monitor the marketing mix
- BSBMKG541 • Identify and evaluate marketing opportunities
- BSBCRT511 • Develop critical thinking in others
- BSBMKG552 • Design and develop marketing communication plans
- BSBPMG430 • Undertake project work
- BSBPEF501 • Manage personal and professional development
- BSBMKG555 • Write persuasive copy
- BSBMKG546 • Develop social media engagement plans
- BSBMKG551 • Create multi-platform advertisements for mass media
- SIRXMKT007 • Develop a digital marketing plan
- BSBPEF502 • Develop and use emotional intelligence
- BSBCRT512 • Originate and develop concepts
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Successful completion of Laneway’s BSB40215 Certificate IV in Business OR all core units in BSB42415 Certificate IV in Marketing and Communication |
| Minimum Age to Apply | Must be at least 18 years of age at course commencement |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | International learners must demonstrate they hold an IELTS 5.5 with no skills band less than 5 or equivalent |
Career Opportunities
- Digital Marketing Coordinator
- Social Media Coordinator
- Content Creator
- Social Media Influencer