Advanced Diploma of Marketing and Communication
Provider:
Course Code:
BSB60520
CRICOS Code:
105466D
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Course Fees:
Send Enquiry
Delivery Mode:
On Campus
Target:
International
Intake:
4 Intakes per year
Course Overview
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
This qualification is made up of 12 units of competency – 4 core units and 8 elective units
Entry Requirement
| Admission Requirements | |
|---|---|
| Minimum Age to Apply | Be 18 years of age or over |
| Academic Entry Requirements | Have completed NSW Higher School Certificate (Year 12) or equivalent Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBMKG552 Design and develop marketing communication plans BSBMKG555 Write persuasive copy BSBPMG430 Undertake project work Equivalent competencies are predecessors to these units, which have been mapped as equivalent. Or Have four years equivalent full-time relevant work experience. |
| Language Requirement | |
|---|---|
| English Language Requirements | International Students MUST Have Upper Intermediate proficiency in English or an IELTS score of at least 5.5 or equivalent |
Career Opportunities
Job roles and titles may vary across different industry sectors. Graduates at this level will have broad knowledge and skills for paraprofessional/highly skilled work and/or further learning.
- Communications Lead
- Advertising Lead
- Public Relations Manager