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Certificate IV in Marketing and Communication

Provider:
Albright Institute of Business and Language
Course Code:
BSB40820
CRICOS Code:
106168F
Qualification Level:
Certificate
Course Area:
Management and Commerce
Duration:
52-Week
Study Mode:
Full Time
Course Fees:
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Delivery Mode:
On Campus
Target:
International
Intake:
January, March, May, July, September, October
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Course Overview

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Structure

This course comprises of the following 12 units of competency:

Core Units:

  1. BSBCMM411 Make presentations
  2. BSBWRT411 Write complex documents
  3. BSBMKG433 Undertake marketing activities
  4. BSBMKG439 Develop and apply knowledge of communications industry
  5. BSBCRT412 Articulate, present and debate ideas
  6. BSBMKG435 Analyse consumer behaviour

Elective Units:

  1. BSBESB302 Develop and present business proposals
  2. BSBMKG431 Assess marketing opportunities
  3. BSBMKG434 Promote products and services
  4. BSBTEC403 Apply digital solutions to work processes
  5. BSBOPS404 Implement customer service strategies
  6. BSBFIN401 Report on financial activity

Entry Requirement

Admission Requirements
Academic Entry Requirements
Minimum of year 12 or equivalent
Minimum Age to Apply Minimum age of 18
Language Requirement
English Language Requirements
IELTS 5.5 or equivalent or PTE Score of 42

Career Opportunities

Once students have completed the BSB40820 – Certificate IV in Marketing and Communication, they will be able to seek employment as an entry-level marketing and communication professional.

  • Marketing Officer
  • Social Media Officer
  • Digital Marketing Officer

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