Diploma of Marketing and Communication
Course Overview
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
This course comprises of the following 12 units of competency:
Core Units:
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBPMG430 Undertake project work
- BSBMKG555 Write persuasive copy
Elective Units:
- BSBTEC404 Use digital technologies to collaborate in a work environment
- BSBMKG545 Conduct marketing audits
- BSBMKG543 Plan and interpret market research
- BSBMKG551 Create multiplatform advertisements for mass media
- BSBMKG626 Develop advertising campaigns
- BSBCRT512 Originate and develop concepts
- BSBMKG623 Develop marketing plans
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Minimum of year 12 or equivalent |
| Minimum Age to Apply | Minimum age of 18 |
| Academic Entry Requirements | Completed all core units in BSB42415 Certificate IV in Marketing and Communication |
| Language Requirement | |
|---|---|
| English Language Requirements | IELTS 5.5 or equivalent or PTE Score of 42 |
Career Opportunities
Once students have completed the BSB50620 – Diploma of Marketing and Communication, they will be able to seek employment as a professional in marketing and communication.
- Marketing Co-ordinator
- Social Media Co-ordinator
- Digital Marketing Co-ordinator