Advanced Diploma of Marketing and Communication
Provider:
Course Code:
BSB60520
CRICOS Code:
104720C
Qualification Level:
Advanced Diploma
Course Area:
Management and Commerce
Duration:
78-Week
Study Mode:
Full Time
Location:
New South Wales (Sydney)
Course Fee:
$18,000 Per Course
Delivery Mode:
On Campus
Target:
International
Intake:
Monthly
Course Overview
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Course Structure
To gain Advanced Diploma of Marketing and Communication (BSB60520). You must successfully complete all the following units:
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBCRT611 Apply critical thinking for complex problem solving
- BSBLDR601 Lead and manage organizational change
- BSBOPS601 Develop and implement business plans
- BSBSTR601 Manage innovation and continuous improvement
- BSBTWK502 Manage Team Effectiveness
- BSBTWK503 Manage Meetings
Entry Requirement
| Admission Requirements | |
|---|---|
| Academic Entry Requirements | Entry to this qualification is limited to those who: Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities BSBMKG542 Establish and monitor the marketing mix BSBMKG552 Design and develop marketing communication plans BSBMKG555 Write persuasive copy BSBPMG430 Undertake project work Equivalent competencies are predecessors to these units, which have been mapped as equivalent. or Have four years equivalent full-time relevant work experience. Year 12 or equivalent |
| Minimum Age to Apply | Over 18 years old at the time of enrolment |
| Language Requirement | |
|---|---|
| IELTS Score (Minimum) | Minimum IELTS 5.5 or equivalent or an English proficiency of Upper-Intermediate level or above from any ASQA or NEAS accredited ELICOS provider. |
Career Opportunities
- Client Services Executive,
- Marketing Director,
- Advertising Account Director,
- Client Services Director,
- Marketing Strategist,
- Advertising Account Planning Manager,
- Marketing Manager